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Launched on April 1, 1966, the 200 horsepower AMC Typhoon 290 V8 was no joke. So while Tri-Power Pontiac GTOs, Olds 4-4-2s, 289 Mustangs, Chevy 409s, Super Stock Dodges, and other muscle machines stole the spot light, AMC’s hottest bait came in the form of the Ambassador 990-H. With the first of the post-WWII “baby boom” generation turning 18 in 1964, the massive youth market started reshaping America, and buying their first new cars. That’s billion with a “B.” But America was changing. In 1960, and again in 1962, AMC generated over $1 billion in profits. Romney’s self-righteous message worked very well-for a while. Flipping “the bird” at Detroit’s revived horsepower race was a cocky move, but Romney (father of 2012 presidential candidate Mitt Romney) believed the industry’s growing emphasis on horsepower and speed was irresponsible and a menace to public safety.

Romney told the world during a 1962 press conference.

“The only race American Motors cares about…is the human race.